our story

Babyganics was founded by two dads who loved to watch their babies explore and get dirty. So we know firsthand that every floor is a playground, a diaper change can change your world and some books are better licked, not read.

And we also know, whether your little one is a baby, a tot or a big kid, it takes bravery (and a sense of humor) to get through each day. We know that the pressure to do it all perfectly is perched way too high. And we know you’re doing your best, and that’s more than enough.

join the perfectly-imperfect club.

“You're doing
your best

& that's more
than enough”

our promise

Parents have enough to worry about – the products you use shouldn’t be on that list. That’s why we don’t test on animals and we don’t use sulfates, phthalates, parabens or synthetic fragrances. We do favor effective, plant-derived ingredients wherever feasible – and when it’s not feasible we make careful choices on the synthetic ingredients we use. We do keep all families in mind when developing our products. And we do plan to stay right by your side with everything you need but a good night’s sleep.